Abstract:
With the active growth of social network users, the need for the ability to express yourself on this platform has also grown. The term personal brand began to be actively used by users. Now it is used not only by commercial organizations, but also by individuals. This study aims to find out how teachers in Kazakhstan understand the meaning of personal branding and to identify the key components of its meaning. A teacher's personal brand can be effectively used for educational purposes and to promote the teaching profession.
