Abstract:
It should be noted that innovative activity is inseparable from creativity, because it provides generation of new ideas, the result of which are innovations. They represent an attempt to make meaningful and purposeful changes in the sociocultural potential of the society. Innovation arises from a deliberate and purposeful search for opportunities to innovate, the basis of which is the need to acquire new knowledge. It should be accepted that innovations are the result of creativity, the embodiment of created ideas (new / improved product / service, processes, methods, technologies).